In the midst of 2016 we revealed our goal to make serious investments in the outdoor advertising environments. To this end, we accelerated our outdoor investments with our digital megalight and digital units adv products extending to a wide area in Beyoğlu and, most recently, with our Akmerkez LED screen following our Galleria Mall LED and ITU Ayazağa Campus LED applications. We also created our LOOK!screens brand to serve to the outdoor advertising environment. Our LOOK!screens brand not only provides advertisers with a new generation area in the busiest squares or avenues but also offers them tech-friendly solutions so that they can instantly change their campaign visuals from a single center. And last but not least, we have been taking steps in accordance with our vision to combine the 360 degree brand advertising with our digital outdoor screens. In line with this very vision, we for the first time in Turkey initiated the era of programmatic outdoor advertising with our LOOK!screens brand. As a leading company when it comes to innovations and first-of-its-kind initiatives, we will continue to make new investments in the field of outdoor advertising in the last quarter of 2017, as well as in 2018.

S. Kaan AKIN